How to Do Keyword Research

This article explains how to do keyword research, introducing a keyword research methodology every web entrepreneur can use.

The methodology I describe is unique; you won’t find this approach described in all the ebooks and articles on keyword research you’ll find on the web. My approach doesn’t require expensive membership subscriptions; it combines free data from a social bookmarking site, a web traffic measurement service, and Google user data to create a comprehensive inventory of your keyword universe.

I’ve written this article to help my clients, who are founders of web startup companies. If it’s helpful to you, leave a comment and I’ll share other techniques from my Rapid Rollout methodology in future articles.

Startup Advice: Should You Attend TechCrunch50?

What’s the value of the TechCrunch50 conference for an entrepreneur? I attended the 2008 show and here’s my thoughts.

If you don’t know, TechCrunch is the most active publication focused on investment in the web startup community. In an earlier century, it would have been the leading trade magazine for Internet entrepreneurs and investors (that is, it would have been Red Herring). It’s 2008 now, so it’s a blog. The publisher of TechCrunch, Michael Arrington, has organized a series of events to showcase outstanding web startups, with the collaboration of the Internet entrepreneur Jason Calacanis. The two day event in September 2007 was named TechCrunch40; the three day event in September 2008 was named TechCrunch50. In 2009, TechCrunch50 will be held September 7th to 10th.