Competitive Research for Startups

September 7, 2009

Competitive research is an essential early task in launching any startup. This article will tell you how to do it.

You’ll learn about five web sites that are your best source of competitive insight about new web startups. Chances are, you’ll want to bookmark these sites and add them to your collection of essential resources. But first, let’s consider why competitive research is important to any startup.

Why Do Competitive Research?

Billboard in Cienfuegos, Cuba

Billboard in Cienfuegos, Cuba (credit: Alice Kehoe)

Conventional wisdom suggests that you should do competitive research for two reasons. First, as part of your business plan, to show your investors you’ve considered risks of competition and are justified in anticipating success. Second, by looking at what others are doing, you’ll refine your mission, your market positioning, and your product’s feature set. But there’s a third reason to do competitive research. One that’s more important than the others. A reason that is so important, you must do it as early as possible in your planning.

If you’re going to launch a new business, you need to find similar established businesses. Here’s why.

If you can find an existing business that others know about, it’ll be easier for others to grasp your idea without seeing it fully deployed. Whether investors, business partners, or anyone else, it’s easier to explain what you want to do if you’ve got a common reference point. Are you launching an online auction site for the produce industry? Tell them, “It’s eBay for truckloads of tomatoes.” Find a way to define your objective by describing it in contrast to others.

The best reason for doing competitive research is to make it easier to describe your project to other people.

Read the full article here:
Competitive Research for Startups

The full article (with detailed instructions and links) has been moved from this blog to my web site.

How to Find the Top Blogs For Any Topic

June 16, 2009

This article has value for anyone using the web, not just readers who are launching startups. It is especially helpful for anyone doing Internet marketing. I’m going to tell you how to find the best blogs in any subject area. Why? Because blogs are your best source of current information on the web. If you can find the top bloggers for any topic, you’ll be guided to the most relevant and useful information for any area that you’re researching. Follow the top blogs and you’ll quickly get up to speed and stay current, even if a subject area is new to you. And if you’re doing marketing, the most popular blogs are the best places to solicit “ink and a link” to get traffic to your site.

The top blogs are not easy to identify. You’ll want to find the bloggers who have the most readers, who are recognized as authorities, and who get the most interesting discussions started among their readers’ comments. How will you find them? Many people assume Google is all you need. Google can get you started but Google isn’t much help in identifying the best blogs. That’s why I’m going to share with you sophisticated techniques for identifying the top blogs for any topic.

(read more) How to Find the Top Blogs

How to Get Started with Twitter

April 19, 2009

Most people read this blog because they are looking for advice about launching a web-based business. But this article isn’t about methodologies for development or strategies for a web launch. It’s about something more basic: Twitter. If you’re not using Twitter, it’s time to get started. This article will explain how.

Whither Twitter?

twitterWhy Twitter? Every few years, there’s an important new way to use the Internet. There was a time when I’d ask someone for their email address and I’d hear, “My computer’s not set up for that, but you can fax me.” That changed all of a sudden, around 1996, when everyone discovered that email was really useful. The Internet works like that. BBS’s, USENET, email, the web, Google, instant messaging, blogs, social networking. Things that are dweeby, geeky, or an apparent preoccupation of youth suddenly go mainstream. Guess what’s next?

(read more) How to Get Started with Twitter