It’s agreed. We’re in the biggest economic downturn we’ve ever seen. So why would anyone want to launch a startup?
Maybe because a downturn is the best time to launch a startup (see “6 Reasons Why This Economy Is Good For Startups”). Or maybe, “Why not?”, because what else are you doing that’s truly worthwhile? Or maybe, finally, because startups are the only way to create prosperity when established businesses are failing.
Whatever your motivation to launch, some of the rules for success just changed (along with everything else that got broken with the collapse of 2008).